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Adidas will reportedly sign James Harden to a 13-year $200 million endorsement deal after Nike has declined to match the offer. Harden instantly becomes the face of the brand and will not have to worry about finances over the next decade with this deal.

TMZ first reported Nike would decline to match saying, “Our Nike sources tell us the company has decided it won’t try to top the $200 million deal Adidas offered Harden last week. As we’ve reported … Nike had concerns about sinking that much dough into just ONE player, when it has several other superstars to sign. Harden has yet to officially accept Adidas’ 13-year deal, but the writing is on the wall … or on Khloe’s back. She was sporting Adidas gear at his Drew League game this weekend.”

Harden’s reported girlfriend Khloe Kardashian was decked out in Adidas gear at a recent Drew League game Harden was playing in, making it obvious of not only their relationship but the fact Harden is all-in with Adidas.

While the price tag was high, Adidas could not afford to continue to lose out on anymore NBA superstars after Nike and Air Jordan have signed the likes of LeBron, Kobe, Durant and Carmelo, while last year’s MVP Steph Curry signed with Under Armour.

It has not helped Adidas that Nike has become the new apparel supplier of the NBA beginning in 2017, after failing to win a bidding war this offseason. With Nike’s 90% consumer loyalty to their shoe-product it will be hard for Adidas to compete up to their level, even with the signing of Harden.

Dan Schalk covers the NBA for MyFantasySportsTalk, you can follow him on Twitter @FFSportsTalk

https://i1.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2015/08/a9.jpg?fit=1024%2C576&ssl=1https://i1.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2015/08/a9.jpg?resize=150%2C150&ssl=1Dan SchalkAnalysisBasketballHouston RocketsNBANews and UpdatesRecent PostsSouthwest Divisionadidas,adidas james harden,Houston Rockets,James Harden,NBA,NikeAdidas will reportedly sign James Harden to a 13-year $200 million endorsement deal after Nike has declined to match the offer. Harden instantly becomes the face of the brand and will not have to worry about finances over the next decade with this deal. TMZ first reported Nike would decline...Why go anywhere else for sports and entertainment?