‘Captain America: Civil War’ Posts Solid But Disappointing Weekend Numbers
It is only May 9th and already we have seen three highly anticipated comic-book films released. In February Deadpool shocked the world when it debuted with a massive $132.4 million. The movie was originally tracking for a $65-75 million range. With some of the best marketing ever for a movie, it has gone on to gross $762 million and that is without China or 3D ticket sales. March of this year saw the long-awaited show down between Superman and Batman with Warner Bros./DC Comics Batman v Superman: Dawn of Justice. The movie opened to a Spring record of $166 million and has grossed over $865 million so far. It is now May and usually the month of Marvel. Over the weekend Captain America: Civil War opened to a very solid $178 million. While this number is pretty huge and we all know Civil War will go on to make one billion or more, the number is very disappointing considering this was the biggest Marvel event film to date.
Several ‘wanna-be’ Box-Office gurus (cough) Daniel Alter (cough) were certain that this film was going to crush Jurassic World’s opening weekend numbers and make close to $215-220 million. Those numbers would have beaten not only Jurassic World but also Marvel’s Avengers and Avengers: Age of Ultron which Civil War could not even manage to do that. Marvel has billed Civil War as a sequel to Captain America: Winter Solider, which we all know the movie was not a direct sequel. It might not have been Avengers 3 but it was pretty close and it’s an event film. Iron Man 3 was a true sequel and coming off Avenger’s posted an impressive $174 million opening weekend. How come a movie with nearly the entire Avenger line up plus Ant-Man, Black Panther, and even Spider-Man plus coming off Age of Ultron and one of the best Marvel movies ever in Winter Solider only managed to make $4 million more?
Some people on Twitter, looking at you John Campea, think the negative response to Batman v Superman hurt Civil War. This is total bologna and the dumbest thing I have ever heard. But where did Civil War fail to connect with more viewers? Civil War was not able to beat the Thurs/Fri numbers of Batman v Superman or Age of Ultron. For a movie tracking so well, where were the fans to push it over the $200 million mark? Civil War is loved by critics (no shock there) and sits at 90% on Rotten Tomatoes. So how come it only managed to do about $12 million more than the critically panned Batman v Superman? Other than Mother’s Day this weekend there was no competition to Marvel. Batman v Superman had the NCAA Final Four and the Easter weekend to deal with. Could it be that Marvel opened a movie about Captain America in every country other than America weeks before? I know that this movie was leaked online weeks before it opened in the United States. I just cannot fathom why this movie posted solid but not record-breaking numbers.
Could it be that fans have seen this song and dance before? We have seen the heroes at odds with each other in just about every Avengers movie. Was it the lack of Thor and Hulk? Surely the introduction of Black Panther and finally seeing Spider-Man in the MCU would be enough to add another $15 million to the box office. I actually believe that if Christian Bale had been cast as Batman, BvS would have made another $15-20 million opening weekend. I love Affleck and I am glad he was cast, but fans did not really have time to embrace a new Batman before he was thrown in. There are still loyal Bale fans who refuse to support Affleck. Can the same be said about Tom Holland as Spider-Man? Has fatigue set in for Spider-Man and fans/general audience are tired of having to keep up with the constant recasts and reboots? I for one never got over Tobey being recast and I was never a fan of Garfield, I prefer Holland over Garfield. But if Garfield had been cast in the movie would it have given Civil War another $15-20 million more? Daniel Alter seems to think Grant Gustin would have given BvS another $25-30 opening weekend, he makes me laugh at his stupid comments.
Maybe the box-office is reflective of Marvel’s lets show everything in the trailers and #75 TV spots before its released marketing campaign. Please someone explain to me how you can show it all before it has even come out. There was nothing left to surprise me when I went to see the movie. I know the Marvel fans will say well DC ruined Doomsday, that was a big reveal, but did not ruin the movie. Regardless of the opening weekend, Civil War will go on to make lots of money for Disney. I know reports said Disney was not happy with Age of Ultron’s numbers and it made over $190 million. I am sure they will be happy but even Disney has to feel like there was some more money left to be made.
How do you feel about the opening weekend box office? Do you feel it could have made more or are you content with what it made? As always tune to MFST for all your Marvel/DC news.
Latest posts by Cainan Myracle (see all)
- New ‘Spider-Man: Homecoming’ Trailer – The Good, The Bad, and The Ugly - March 28, 2017
- ‘Justice League’ Teaser Trailer and Official Poster Arrive - March 23, 2017
- Why Matt Vaughn Directing Man of Steel 2 Would Be A Good Thing - March 14, 2017