Last night, it was announced that FOX has decided to cancel Pitch after one season. Fans of the show immediately flocked to Twitter to express their disappointment and anger. Amongst the anger was the hope that another network or even a streaming service like Hulu or Netflix will pick up the series, which is based on the story of Ginny Baker, a rookie female pitcher for the San Diego Padres.pitch

Pitch was (and still is) a show about determination, teamwork, and the drive of a young woman determined to leave her mark playing a sport she loves. The series had the perfect mix of diversity, female empowerment, and storylines about all types of relationships. On the heels of MTV’s cancellation of Sweet Vicious, the loss of Pitch feels like a double blow for viewers who want television shows with diversity and timely, positive messages about women. The way FOX and MTV handled these shows gives a message to both shows’ fans about the kind of messages they value and the ones they do not.

FOX severely mishandled promotion for Pitch. The network was the home of the MLB World Series and barely advertised its own show about baseball during game airings. Sure, all of the people watching might not be interested in the show, but I’m sure there would have those who could have been.

Sure, you can point out the fact that Pitch didn’t the best ratings. But, the series fared better with audiences than Ryan Murphy’s Scream Queens, The Exorcist, and Sleepy Hollow. In Live-plus-same-day TV ratings, the show averaged 3 million viewers and did 0.8 in the 18-49 audience group. You would think networks would start taking some value in ratings for later in the week and online. It’s not like everyone is able to watch shows live all the time. Sometimes if I’m not home and miss a show, I might not get around to watching that episode until right before the new episode comes on the next week.

I’m hoping the show gets picked up by another network that will adopt a more active marketing campaign for the series. FOX definitely dropped the ball. If the show was bad, I would be more understanding. It wasn’t. It had great writing, a great cast, and was well received by critics in the fall. For those who value Rotten Tomatoes scores, it got a 93%. Audiences on RT gave it an 83%.

The series also has a dedicated fan base too.  Even with the cancellation news, the hashtag #PickUpPitch was started. To speak to the quality of the show, Dan Fogelman was a writer and producer for the show. Fogelman also wrote produced NBC’s This Is Us which was renewed for two seasons, Disney’s Tangled, and Cars. I wonder what would have happened if the show stuck with its original Spring 2017 premiere date instead of trying to squeeze into a crowded Fall 2017 schedule because of ABC’s delay of Scandal.

There’s one thread on Twitter by writer Constance Gibbs that captures perfectly the feelings of plenty of Pitch fans. You can read it here.

What are your thoughts on Pitch getting canceled? Leave a comment or send me a tweet.

 

Kira McCall covers Entertainment for MFST. You can follow her on Twitter at cocovanilla45 or @Kiramira_.

https://i0.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2017/01/pitch-group.jpg?fit=1024%2C647&ssl=1https://i0.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2017/01/pitch-group.jpg?resize=150%2C150&ssl=1Kira McCallEntertainmentRecent PostsTV ShowsConstance Gibbs,FOX TV,Ginny Baker,Hulu,Netflix,Pitch,Pitch on FOX,tv cancellationsLast night, it was announced that FOX has decided to cancel Pitch after one season. Fans of the show immediately flocked to Twitter to express their disappointment and anger. Amongst the anger was the hope that another network or even a streaming service like Hulu or Netflix will pick...Why go anywhere else for sports and entertainment?