MillennialsAs the Millennials have stationed themselves as the largest living generation, it is crucial for organizations like the NFL to ensure they are doing everything in their power to appease the young, tech-savvy generation. More importantly, however, the spending power of these young adults will soon top their generational predecessors at $3.9 trillion dollars. With the playoff season in full swing and the Super Bowl quickly approaching, the Millennials wavering support of the NFL could spell trouble for an industry that has otherwise dominated sports entertainment in the past.

Currently, the majority of Millennials neither trust the NFL’s players nor the organization as a whole. As a result, the NFL has started moving toward more tech-savvy solutions to reign in an otherwise disconnected demographic. This means plays, stats, and briefings might start to appear online or on social media before they appear anywhere else. Take a look at the infographic below, created by Ohio University’s Master’s of Athletic Management program, to see just how much Millennials are guiding the NFL and fans in a different direction.


Ohio University Online

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