The NFL makes a lot of money. A lot. The NFL has enormous TV contracts with NBC, CBS, FOX, ESPN and DirecTV. But the league also makes a fortune from sponsorships, and they’ve just renewed a big one.

a

Anheuser-Busch and the NFL have agreed to extend Bud Light’s sponsorship of the league for another six years, through the 2022 Super Bowl. According to the Wall Street Journal, the deal will pay the NFL $1.4 billion, which works out to more than $7 million for each team, every year of the sponsorship.

The renewal includes a higher social media presence and the continued ability to award the “Bud Light Players of the Game.”

That seems like a lot for $1.4 billion, but you’d be surprised… “We’ve done the math and wouldn’t be renewing this sponsorship if we didn’t believe this would allow us to sell more beer,” Anheuser-Busch executive Lucas Herscovici said.

Football and beer, the American way.

https://i2.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2015/11/a7.jpg?fit=450%2C318&ssl=1https://i2.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2015/11/a7.jpg?resize=150%2C150&ssl=1Dan SchalkAFC EastAFC NorthAFC SouthAFC WestAnalysisNFC EastNFC NorthNFC SouthNFC WestNFLRecent PostsBudweiser,NFLThe NFL makes a lot of money. A lot. The NFL has enormous TV contracts with NBC, CBS, FOX, ESPN and DirecTV. But the league also makes a fortune from sponsorships, and they’ve just renewed a big one. Anheuser-Busch and the NFL have agreed to extend Bud Light’s sponsorship of...Why go anywhere else for sports and entertainment?