Sports Business: Pizza Hut tops Papa Johns as sole NFL pizza sponsor
The NFL is working with new dough, literally. According to Terry Lefton of Sports Business Daily, the league’s deal for a new official pizza sponsor is done, with Pizza Hut striking a deal for more years (four) and more money (unspecified) than the Papa John’s deal.
There are not many national pizza chains left in America, especially those willing to fork over millions of dollars to sponsor the NFL. But it also gives the NFL something they like more than pizza — more exposure. Pizza Hut has more than twice as many locations as Papa John’s, with more than 7,500 locations.
The new deal will begin on April 1, and Pizza Hut will begin its marketing campaign around the NFL Draft, which takes place April 26-28.
Hopefully Pizza Hut won’t have a slightly alcoholic spokesperson like Papa Johns….
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