Thursday Night Football on Twitter
For the second week in a row Thursday Night Football was live streamed on twitter for free and it was glorious. I was sitting in a library working on some homework, and there on the table propped up by the strap of my backpack was my phone with the game on. The picture quality was top notch and kept steady with a few hiccups here and there. Did Brisset really just make a touchdown run! The live feed of tweets blew up for the rookie’s first career TD. The library closed and I moved my homework to a nearby Starbucks, and the game kept rolling along. And I was happy, ecstatic that I can sit anywhere and not have to look for a TV and a loud crowd to watch the game while I was out of the house.
Okay, the game wasn’t that good, the Patriots dominate 27– 0 against the Texans, but the NFL’s use of Twitter was so innovative and ingenious. Twitter is going to drag in thousands of new fans and offer the League a brand new revenue stream. I know some of you are thinking that football streaming on a mobile device is nothing new, but the using Twitter is a whole new level. Twitter is the largest social networking app in the world, with 500 million registered users worldwide. The audience is already built in, there’s no need to try and sell an NFL app – and try to convince people to download one more thing onto their already memory strapped devices. The game is being shown on an app they already have on their phone and more often than not check every single day. With the game so easily available it greatly cuts down the use of streams or other illegal means of watching football, especially in international markets where NFL content is not readily available.
Another great thing about the partnership with Twitter is that it self-promotes and advertises. While the game was running, I could just scroll down a little bit and bam I have a simultaneous view of the game and a live Twitter stream of people talking about the game. Brock Oswieler gets sacked for a loss and you can see the live feed blow up with people’s reactions and celebrations. Twitter just spreads, as one person shares to their friends, those friends share with their friends and then it continues reaching a broader audience than ever.
I hope the NFL, and other sports leagues, learn that making their product available widespread and free of charge means people will watch and happily sit through commercials. I am looking forward to next Thursday’s game, although I might have to hide my phone from my lecturing professor.
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