Tom Brady is the new face of Aston Martin
Tom Brady doesn’t make a lot of money compared to other quarterbacks in the NFL (he signs cheaper deals to add talent to the team), but what he gives up on the football field, he adds in endorsements.
British car manufacturer Aston Martin announced Friday that it had signed Brady to a multiyear endorsement deal. Brady will be driving and pitching the DB11, a car that starts at $211,995.
“We’re looking for partnerships that make the brand resonate and to make sure people know who we are,” Aston Martin’s North American president Laura Schwab told ESPN. “Tom and Aston Martin are similarly aligned in their path to excellence.
The 104-year-old handmade car brand recently embarked on a plan that includes a wider outreach and a greater diversification of its portfolio of cars.
“As a long-time fan and driver, I am honored to join the Aston Martin team at this special moment in the company’s history,” Brady said in a statement.
Because of the price of the car, Schwab said it might be hard to tell if Brady’s connection helps sell them, but monitoring media impressions and awareness is an easier metric to assess.
Brady’s deal will include a content series in which the quarterback will share what drives him while being featured with his car. Brady will also create his own version of the company’s Vanquish S car. Only 12 of those cars will be made and sold to the public.
Aston Martin typically makes about 4,000 cars a year, with less than 1,000 of them being sold in the United States.
Brady’s endorsement deals include Under Armour, Tag Heuer, UGG Australia and an exclusive autograph deal with Tri-Star. He recently entered the meal kit delivery business with his custom tailored meals through Purple Carrot.https://www.myfantasysportstalk.com/tom-brady-is-the-new-face-of-aston-martin/https://i0.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2017/05/Brady-Aston-Gear-Patrol-Lead-Full.jpg?fit=1024%2C686&ssl=1https://i0.wp.com/www.myfantasysportstalk.com/wp-content/uploads/2017/05/Brady-Aston-Gear-Patrol-Lead-Full.jpg?resize=150%2C150&ssl=1AFC EastNew England PatriotsNFLRecent PostsAston Martin,New England Patriots,NFL,Tom BradyTom Brady doesn't make a lot of money compared to other quarterbacks in the NFL (he signs cheaper deals to add talent to the team), but what he gives up on the football field, he adds in endorsements. British car manufacturer Aston Martin announced Friday that it had signed Brady...Dan SchalkDan Schalkmyfantasysportstalk@gmail.comAdministratorDan Schalk is a sports enthusiast with degrees in Sports Coaching and Sports Management. He founded MyFantasySportsTalk in July of 2014 to bring a new platform to the sports media industry and allow various sports fans across the country have their voices be heard. Hailing from Buffalo, NY the land of the real chicken wing, you can stay up-to-date with Dan on Twitter @ffsportstalk You can also check some of Dan's work at Fantasypros.com, as he covers the Houston Astros as a team correspondent.MyFantasySportsTalk