Women’s Sports Week: The Evolution of Women’s Sports
Women’s Sports Week
As women’s sports gain more fans it isn’t surprising that just last year, an average of 25.4 million fans in the United States watched the 2015 FIFA Women’s World Cup. In celebration of the growing popularity of women’s sports, and Women’s Sports Week, here’s a look at the big impact women are making in athletics.
Girls participation in sports has grown an average of 50% a year over the last 5 years. In fact, at high school and college levels, 42% of all athletes are now female. Athletic clothing and shoe companies have taken notice and have geared television campaigns specifically towards women for the first time. With half of shoppers on the NBA online site coming from the female population and sales of $5 billion on Nike’s women’s athletic wear in 2014, this group is clearly becoming powerful.
To learn more about the evolution of women’s sports, check out the visual resource below created by Ohio University’s Athletic Administration Program.
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